River City Regiment and KVIE-TV team up for broadcast of 2002 DCI Finals

Sacramento, CA — The River City Regiment showed their support for the second consecutive year to their local PBS station, KVIE-TV, by working the phone banks for membership pledges during the Drum Corps International broadcast September 14. RCR donated a CD of their 2002 season performances to anyone who made a pledge during the telecast.

Mike Phillips, president of the River City Regiment, joined KVIE staff as on-air talent during the live pledge breaks. Phillips received many complements for his passionate insights and discussions of the personal side of drum corps. He challenged the alumni of past Sacramento corps to show their support for the airing of the DCI Championships. The audience responded with pledges coming from past members of corps like the Freelancers and the Commodores. Even the founder of the Blue Devils, Jerry Seawright, called in a pledge.

“It was great fun sharing my love for this great activity with the viewing audience,” Phillips said. “It was nice to hear that many people really enjoyed my commentary.”

KVIE was very happy with the results of the DCI pledge segment. Pledges exceeded the previous year’s broadcast despite this year’s more challenging time slot. The event was a success, and special thanks goes to the members of the Renegades, Blue Devils and the Sacramento Tuba Christmas who volunteered to help with the phone banks.

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Drum Corps World is published as an on-line electronic magazine by Sights & Sounds, Inc., Madison, WI. It is supported by advertising from manufacturers, service providers, corps, circuits and show sponsors. The publication began in October 1971 at the same time Drum Corps International was formed and has been produced continuously as a tabloid newspaper until April 2011 and on the Internet since May 2011. It is released monthly, as well as six additional e-mail blasts, one in late June, three during July and two in August.

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